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      Business Model 1st F - Financial Security 2 min read
      Treadmill vs Freedom
      Chris Gardener Chris Gardener
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      I’m Scared to Raise my Prices – How do I do it?
      I Know People Need What I Do – But How Can I Tell Them?
      Pricing Business Services – The Ultimate Guide | The 3Fs
      How a Clear Financial Goal Saves You From Business Overwhelm
      Defining Your Financial Objectives Leads to Success | Case Study
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  • Positioning
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      Offer positioning 2 min read
      People Need Your Solution - Why Aren’t They Buying?
      Chris Gardener Chris Gardener
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      Benefits of Small Audiences
      Why River Fishing Is No Way to Build an Audience for Your Business
      You Need to Get Serious About Your Brand Positioning Strategy
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  • Offer
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      Offer 1st F – Financial Security 2 min read
      Have You Been Ignoring Your Margins? This Could Be Hurting Your Business
      Chris Gardener Chris Gardener
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      What are you known for?
      How To Stand Out (And Why It Matters)
      People Need Your Solution - Why Aren’t They Buying?
      'Take-away' Selling (Using FOMO to your Advantage)
      The Secret of Sales Success? ....Timing
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  • Business Model
    • Latest article in Business Model
      Business Model 2 min read
      How to succeed in ANY economy
      Chris Gardener Chris Gardener
      Recent articles
      Work Once, Get Paid Many Times
      Treadmill vs Freedom
      Why It’s Better to Be Known for Something Than Well Known
      Compound Thinking: The Most Powerful Growth Tool You Have
      Is This Your own Business Strategy? Or Someone Else's?
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  • Imposter syndrome
    • Latest article in Imposter syndrome
      Imposter syndrome Business Strategy Productivity Pricing Strategy 10 min read
      Why You Need Financial Freedom & How To Have It
      Chris Gardener Chris Gardener
      Recent articles
      Why “Fake It Till You Make It” Destroys Confidence in Business
      The 4 Blocks to Motivation in Business and How You Can Overcome Them
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  • 1st F – Financial Security
    • Latest article in 1st F – Financial Security
      Offer 1st F – Financial Security 2 min read
      Have You Been Ignoring Your Margins? This Could Be Hurting Your Business
      Chris Gardener Chris Gardener
      Recent articles
      What are you known for?
      How To Stand Out (And Why It Matters)
      Benefits of Small Audiences
      Why River Fishing Is No Way to Build an Audience for Your Business
      Why It’s Better to Be Known for Something Than Well Known
        See all articles
  • Fulfilment
    • Latest article in Fulfilment
      positioning Fulfilment 3 min read
      You Need to Get Serious About Your Brand Positioning Strategy
      Chris Gardener Chris Gardener
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Mindset 2 min read
How Long Does it Take to Form a New Habit?

The “21-63 days” carrot is hung in front of us with the promise “it’ll be easier and more fun … sometime sooooooooon.” Or more sneakily, “you won’t ev...

Chris Gardener Chris Gardener
1st F - Financial Security 2nd F - Freedom 1 min read
The Choice ... to Consistent Income and Freedom

You want consistent income and freedom. You know it'd be good for you. And yet you don't do it ... Why? 2 surface reasons, 1 deep core reason.

Chris Gardener Chris Gardener
Busyness Delusion 1st F - Financial Security Strategy 5 min read
Why it's Better to Focus on Value over Day Rates

Three jobs sounds like it will mean three times more money, but it also means being spread three times more thin … so the jobs become, shall we say …...

Chris Gardener Chris Gardener
Busyness Delusion 5 min read
Will Your Business Model Let You Take Next Summer Off?

If it seems impossible to think of taking a few months, a week, or even a day off and leave your business behind during that time, then something’s no...

Chris Gardener Chris Gardener
Mindset 4 min read
Why Confidence Comes From Being Courageous

If you focus on your certainties as being the OUTCOME of your knowledge and capabilities … the RESULTS that you’re able to achieve for your clients –...

Chris Gardener Chris Gardener
Mindset Strategy 3 min read
How to Value Your Work Like Leonardo da Vinci

It’s his most famous painting, yes. So there is something “extra” special about it. But even so … the value doesn’t lie only in the painting itself …...

Chris Gardener Chris Gardener
Strategy 4 min read
Why It's Better to Focus on Your Ideal Client Than Your Offer

They probably had to persuade the Eskimos to buy their ice. Probably had to negotiate on price. And they quite possibly had to change what they were s...

Chris Gardener Chris Gardener
Productivity 4 min read
Why you should stop putting off perfection

Whether it’s learning to drive, or learning to drive confidently, we make progress by action, by doing, and by learning. By turning on that engine, by...

Chris Gardener Chris Gardener
Busyness Delusion Productivity 2nd F - Freedom 4 min read
Are You Productive With Your Time?

2 weeks. 336 hours. You’ve rested, slept, read, eaten well and spent good quality time with your friends and family. Would you call it a successful tw...

Chris Gardener Chris Gardener
Busyness Delusion Productivity Distinctions 6 min read
Why Overwhelm is a Decision Problem, Not a Volume Problem

My friends' daughter had bought a "do-er-upper" house and had a classic case of overwhelm. Overwhelm is something that always seems like a volume prob...

Chris Gardener Chris Gardener
Busyness Delusion 1st F - Financial Security Strategy 4 min read
Why Climb OVER the Wall When You Can Open the Door and Walk THROUGH it?

We studied their services, we analysed their clients’ different needs, and we identified the areas in which there was the greatest potential for growt...

Chris Gardener Chris Gardener
Mindset 1 min read
Why We Make Daft Business Decisions

Trouble is, investments - REAL investments - don't usually give instant gratification. They can pay off HUGELY ... we just need to be smart enough to...

Chris Gardener Chris Gardener
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