Your business is a long-term venture, which is why investing every element of it is the only rational approach. If you’re too focused on EARNING, you’...
Did you hear about the Hawksmoor wine mix-up? One of the waiters at the restaurant’s Manchester branch served customers a £4,500 bottle of wine … by M...
If the outcome is the same (or better), why charge less? It makes NO sense. And if you’re feeling uncomfortable about this, bear in mind that you’re p...
For existing customers, you simply need to explain, confidently, and without any fluff. Make it clear that it’s just a ‘change’, rather than an ‘incre...
What do you need to earn in order to have financial security? Everyone has a different number, depending on their lifestyle, their needs, their ambiti...
A competitive advantage just needs to be a case of offering a solution that your competitors don't … because no matter how good or well known a compet...
Financial freedom is needed to enable you to have the life of your dreams. To create financial freedom through your business you need two key elements...
Transactional revenue needs a constant flow of new clients. Which means constant marketing, pitching, advertising. Recurring revenue is fundamentally...
Trying to apply cost-plus pricing as a service business means trying to calculate the cost of your time and trying to define your worth in terms of ho...
When you’re “the only available option”, for something the client intensely wants, you have the makings of a business to give you a lifestyle those wh...