We want our business to give us financial security, freedom and fulfilment – so our profit matters. Growing your margins is one of the most lucrative...
People buy from people that they believe in, understand or can relate to. Perhaps you already know what you stand for? Now get that message out. Share...
When you’re one of many, how can you stand out and be noticed? When you offer the same service as your competitors it’s hard to win over your market....
Audience building sits at the heart of every successful business strategy. When it comes to business, and the desire to achieve financial security, fr...
When dealing with imposter syndrome, it’s vitally important to keep in mind that others don’t find your work easy. You’ve practised it and do it every...
This surprises some people, but most of us already undertake some form of expert positioning. By saying, “I don’t know everything, but I do know somet...
If the outcome is the same (or better), why charge less? It makes NO sense. And if you’re feeling uncomfortable about this, bear in mind that you’re p...
Get straight back onto the path of finding your financial security, by finding the NEW problems that your skills can solve, and getting out there and...