Strategy

Running marketing campaigns on speculation alone is a sure-fire way to deplete your bank balance, fast.

When you offer something your client wants, your job is no longer about selling; it’s to help them gain something for which they’ve already identified...

We are price conscious - there’s no denying that - but price simply isn’t the reason we’ll decide not to purchase something.

Small changes in the immediate can present the biggest of opportunities. Being noticed, is an important part of being successful if you have something...

One minute we're up, the next we're down … one day we're strong, the next, not so much … one day we're focused on "business as usual”, the next we're...

Get straight back onto the path of finding your financial security, by finding the NEW problems that your skills can solve, and getting out there and...

It's about basing your pricing strategy on what YOUR target customers are willing to pay for the VALUE that YOU bring to them.

Because – especially once you've been running your business for a while, and selling your packaged solutions, successfully, for some time – you may we...

More often than not, if people haven't come looking for YOU, it's because they're not READY yet. Maybe they're not ready because they don’t yet need i...

Maybe it's worth taking the risk. It's time to stop sitting at the roundabout, wishing you had the courage to go round it, and instead to just GO …

Maybe we just need to ensure WE have all the facts, so that we can be sure we'll be giving our clients the best possible service. The exact service, a...

It takes a certain amount of time to DO a certain job. And there will never be more than 24 hours in a day in which to do it. So when looking at our b...