We want our business to give us financial security, freedom and fulfilment – so our profit matters. Growing your margins is one of the most lucrative...
People buy from people that they believe in, understand or can relate to. Perhaps you already know what you stand for? Now get that message out. Share...
When you’re one of many, how can you stand out and be noticed? When you offer the same service as your competitors it’s hard to win over your market....
You know you have a great product. You know it will help your customer. The problem is them – they just aren’t seeing why they need it. So, change ho...
You’ve heard all the terms: ‘limited time offer’, ‘offer ending soon’, ‘available until the end of the month’, and so on. Positioning your services as...
Pre-selling makes selling easier. This process removes the guesswork about when you should start selling to people and eradicates the need to convince...
This surprises some people, but most of us already undertake some form of expert positioning. By saying, “I don’t know everything, but I do know somet...