When we're self-employed, particularly when we're starting out, we often focus on needing to be "better". But maybe being "better" isn't the thing we...
Your success won’t be decided by what you’ve written in a Business Plan – it will be determined by how you respond when reality is DIFFERENT from what...
She was so convinced by the “amazing value” this additional warranty represented, she couldn’t step back and see that for a £30 product, there was – q...
Once your clients understand the value - once they understand exactly what they will be receiving, or eating. Maybe then, they’ll be happy to pay more...
He didn’t want lots of clients. He wanted the income. He’d been focusing on the wrong things. Day rates and lots of clients weren’t, in fact, the best...
Three jobs sounds like it will mean three times more money, but it also means being spread three times more thin … so the jobs become, shall we say …...
It’s his most famous painting, yes. So there is something “extra” special about it. But even so … the value doesn’t lie only in the painting itself …...
They probably had to persuade the Eskimos to buy their ice. Probably had to negotiate on price. And they quite possibly had to change what they were s...
We studied their services, we analysed their clients’ different needs, and we identified the areas in which there was the greatest potential for growt...
He explained that he typically works a 60- to 80-hour week. And, prompted from what he’d read in my book, that he recently sat down to calculate where...