Hourly rates are one of the most common ways of charging. Take the focus away from the clock, and charge for the project … for the outcome … for the S...
The key is to understanding your clients' REAL problems. And their real problems at THAT moment in time. Which often, are the problems that they don’t...
Offer something unique, offer something "extra", offer something that adds even more VALUE, and you'll immediately be standing out against the other s...
The main reason pricing strategy is usually a problem … when they first come to me … is because they are stuck in that age-old belief that they have t...
So maybe we need to revert to our more childlike attitude … perhaps we need to go and touch that hot plate, every now and then, to see if that "truth"...
They're paying me for the all the times before … all those times I spent practising and perfecting it, so that I COULD produce the perfect dish in jus...
Everyone has their own perception of value and will be prepared to pay what THEY perceive as a reasonable price in exchange for the value they're gett...
Pricing in business in one of the hardest things. There is often a tendency to UNDERSELL ourselves, as you feel you can't justify a higher price. But...