They're paying me for the all the times before … all those times I spent practising and perfecting it, so that I COULD produce the perfect dish in jus...

Everyone has their own perception of value and will be prepared to pay what THEY perceive as a reasonable price in exchange for the value they're gett...

Maybe we just need to ensure WE have all the facts, so that we can be sure we'll be giving our clients the best possible service. The exact service, a...

Things can change in terms of what's necessary to spend time on. There is almost always a way to do something that doesn't require you to be quite so...

It takes a certain amount of time to DO a certain job. And there will never be more than 24 hours in a day in which to do it. So when looking at our b...

When we're self-employed, particularly when we're starting out, we often focus on needing to be "better". But maybe being "better" isn't the thing we...

Your success won’t be decided by what you’ve written in a Business Plan – it will be determined by how you respond when reality is DIFFERENT from what...

Pricing in business in one of the hardest things. There is often a tendency to UNDERSELL ourselves, as you feel you can't justify a higher price. But...

She was so convinced by the “amazing value” this additional warranty represented, she couldn’t step back and see that for a £30 product, there was – q...

Once your clients understand the value - once they understand exactly what they will be receiving, or eating. Maybe then, they’ll be happy to pay more...

He didn’t want lots of clients. He wanted the income. He’d been focusing on the wrong things. Day rates and lots of clients weren’t, in fact, the best...

Frequently, our reality of being self-employed isn’t as we imagined. And rather than mirroring the charmed fisherman’s life and enjoying the majority...