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      Business Model 1st F - Financial Security 2 min read
      Treadmill vs Freedom
      Chris Gardener Chris Gardener
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      I’m Scared to Raise my Prices – How do I do it?
      I Know People Need What I Do – But How Can I Tell Them?
      Pricing Business Services – The Ultimate Guide | The 3Fs
      How a Clear Financial Goal Saves You From Business Overwhelm
      Defining Your Financial Objectives Leads to Success | Case Study
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  • Positioning
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      Offer positioning 2 min read
      People Need Your Solution - Why Aren’t They Buying?
      Chris Gardener Chris Gardener
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      Benefits of Small Audiences
      Why River Fishing Is No Way to Build an Audience for Your Business
      You Need to Get Serious About Your Brand Positioning Strategy
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      Offer 1st F – Financial Security 2 min read
      Have You Been Ignoring Your Margins? This Could Be Hurting Your Business
      Chris Gardener Chris Gardener
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      What are you known for?
      How To Stand Out (And Why It Matters)
      People Need Your Solution - Why Aren’t They Buying?
      'Take-away' Selling (Using FOMO to your Advantage)
      The Secret of Sales Success? ....Timing
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  • Business Model
    • Latest article in Business Model
      Business Model 2 min read
      How to succeed in ANY economy
      Chris Gardener Chris Gardener
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      Work Once, Get Paid Many Times
      Treadmill vs Freedom
      Why It’s Better to Be Known for Something Than Well Known
      Compound Thinking: The Most Powerful Growth Tool You Have
      Is This Your own Business Strategy? Or Someone Else's?
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  • Imposter syndrome
    • Latest article in Imposter syndrome
      Imposter syndrome Business Strategy Productivity Pricing Strategy 10 min read
      Why You Need Financial Freedom & How To Have It
      Chris Gardener Chris Gardener
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      Why “Fake It Till You Make It” Destroys Confidence in Business
      The 4 Blocks to Motivation in Business and How You Can Overcome Them
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  • 1st F – Financial Security
    • Latest article in 1st F – Financial Security
      Offer 1st F – Financial Security 2 min read
      Have You Been Ignoring Your Margins? This Could Be Hurting Your Business
      Chris Gardener Chris Gardener
      Recent articles
      What are you known for?
      How To Stand Out (And Why It Matters)
      Benefits of Small Audiences
      Why River Fishing Is No Way to Build an Audience for Your Business
      Why It’s Better to Be Known for Something Than Well Known
        See all articles
  • Fulfilment
    • Latest article in Fulfilment
      positioning Fulfilment 3 min read
      You Need to Get Serious About Your Brand Positioning Strategy
      Chris Gardener Chris Gardener
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Mindset Strategy 1st F – Financial Security 5 min read
Adapt, Be the Leader and Recover Your Financial Security

Get straight back onto the path of finding your financial security, by finding the NEW problems that your skills can solve, and getting out there and...

Chris Gardener Chris Gardener
Pricing Strategy 1st F – Financial Security 6 min read
Why You Should Stop Charging an Hourly Rate

Hourly rates are one of the most common ways of charging. Take the focus away from the clock, and charge for the project … for the outcome … for the S...

Chris Gardener Chris Gardener
Busyness Delusion 1st F - Financial Security Pricing Strategy 6 min read
How to Take Control of Your Financial Security

The key is to understanding your clients' REAL problems. And their real problems at THAT moment in time. Which often, are the problems that they don’t...

Chris Gardener Chris Gardener
Strategy Pricing Strategy 1st F – Financial Security 6 min read
Why The Value-Based Pricing Strategy is the Best Strategy for Your Service Business

It's about basing your pricing strategy on what YOUR target customers are willing to pay for the VALUE that YOU bring to them.

Chris Gardener Chris Gardener
1st F - Financial Security Strategy 4 min read
Why You Should Review Your Packaged Solutions

Because – especially once you've been running your business for a while, and selling your packaged solutions, successfully, for some time – you may we...

Chris Gardener Chris Gardener
Mindset Pricing Strategy 4 min read
Why Offering Something Different Might Be Worth the Risk

Offer something unique, offer something "extra", offer something that adds even more VALUE, and you'll immediately be standing out against the other s...

Chris Gardener Chris Gardener
Productivity Strategy 5 min read
How to Find High Value Clients

More often than not, if people haven't come looking for YOU, it's because they're not READY yet. Maybe they're not ready because they don’t yet need i...

Chris Gardener Chris Gardener
2nd F - Freedom 5 min read
Why Getting More Clients May Not Be The Answer

So before you try to adapt you to suit your client … think about whether you should perhaps adapt your client to suit your service. Because chances ar...

Chris Gardener Chris Gardener
Business Strategy 2nd F - Freedom 4 min read
The Secret to Success in Business: Stop Being so Busy

Hands up if you've ever replied to someone querying how "work is going" with something along the lines of "Good thanks ... busy!" Thought so. Because...

Chris Gardener Chris Gardener
Pricing Strategy 5 min read
Cracking the Pricing Strategy Challenge: How to Price for your Service-Based Business

The main reason pricing strategy is usually a problem … when they first come to me … is because they are stuck in that age-old belief that they have t...

Chris Gardener Chris Gardener
Mindset Strategy 4 min read
Why Taking the Risk Will Always be Worth it

Maybe it's worth taking the risk. It's time to stop sitting at the roundabout, wishing you had the courage to go round it, and instead to just GO …

Chris Gardener Chris Gardener
Pricing Strategy 5 min read
What You Think is a Fact Might Actually Just be a Belief

So maybe we need to revert to our more childlike attitude … perhaps we need to go and touch that hot plate, every now and then, to see if that "truth"...

Chris Gardener Chris Gardener
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