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      Business Model 1st F - Financial Security 2 min read
      Treadmill vs Freedom
      Chris Gardener Chris Gardener
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      I’m Scared to Raise my Prices – How do I do it?
      I Know People Need What I Do – But How Can I Tell Them?
      Pricing Business Services – The Ultimate Guide | The 3Fs
      How a Clear Financial Goal Saves You From Business Overwhelm
      Defining Your Financial Objectives Leads to Success | Case Study
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  • Positioning
    • Latest article in positioning
      Offer positioning 2 min read
      People Need Your Solution - Why Aren’t They Buying?
      Chris Gardener Chris Gardener
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      Benefits of Small Audiences
      Why River Fishing Is No Way to Build an Audience for Your Business
      You Need to Get Serious About Your Brand Positioning Strategy
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  • Offer
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      Offer 1st F – Financial Security 2 min read
      Have You Been Ignoring Your Margins? This Could Be Hurting Your Business
      Chris Gardener Chris Gardener
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      What are you known for?
      How To Stand Out (And Why It Matters)
      People Need Your Solution - Why Aren’t They Buying?
      'Take-away' Selling (Using FOMO to your Advantage)
      The Secret of Sales Success? ....Timing
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  • Business Model
    • Latest article in Business Model
      Business Model 2 min read
      How to succeed in ANY economy
      Chris Gardener Chris Gardener
      Recent articles
      Work Once, Get Paid Many Times
      Treadmill vs Freedom
      Why It’s Better to Be Known for Something Than Well Known
      Compound Thinking: The Most Powerful Growth Tool You Have
      Is This Your own Business Strategy? Or Someone Else's?
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  • Imposter syndrome
    • Latest article in Imposter syndrome
      Imposter syndrome Business Strategy Productivity Pricing Strategy 10 min read
      Why You Need Financial Freedom & How To Have It
      Chris Gardener Chris Gardener
      Recent articles
      Why “Fake It Till You Make It” Destroys Confidence in Business
      The 4 Blocks to Motivation in Business and How You Can Overcome Them
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  • 1st F – Financial Security
    • Latest article in 1st F – Financial Security
      Offer 1st F – Financial Security 2 min read
      Have You Been Ignoring Your Margins? This Could Be Hurting Your Business
      Chris Gardener Chris Gardener
      Recent articles
      What are you known for?
      How To Stand Out (And Why It Matters)
      Benefits of Small Audiences
      Why River Fishing Is No Way to Build an Audience for Your Business
      Why It’s Better to Be Known for Something Than Well Known
        See all articles
  • Fulfilment
    • Latest article in Fulfilment
      positioning Fulfilment 3 min read
      You Need to Get Serious About Your Brand Positioning Strategy
      Chris Gardener Chris Gardener
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Financial security 4 min read
The Importance of Getting Your Pricing Right

Pricing is emotive. It’s one of the trickiest parts of setting up a business in fact. And most people hate it. However … many potential customers WON’...

Chris Gardener Chris Gardener
Busyness Delusion Productivity Strategy 5 min read
Why You Should Outsource ... Be "Less Busy"

He explained that he typically works a 60- to 80-hour week. And, prompted from what he’d read in my book, that he recently sat down to calculate where...

Chris Gardener Chris Gardener
1st F - Financial Security 2 min read
Quiet Woman Made My Day

Yesterday evening she made my day. She came up to me afterwards with a big smile. "Chris, you know that financial target I had when we started? I'm n...

Chris Gardener Chris Gardener
Mindset Busyness Delusion 4 min read
Why You Fall Out of Love With Your Own Business ...

We all start out self-employed because we have a passion. A LOVE for what we do. But at some point or other, we fall out of love with our business. Bu...

Chris Gardener Chris Gardener
Managing Time 4 min read
The Busyness Delusion

Simon earns enough, but it comes with a heavy price tag – tiredness gradually leads to exhaustion, he’s forced to keep the workload hamster wheel spin...

Chris Gardener Chris Gardener
The 3Fs 3 min read
Remind Me - Why on Earth Did We do This

It's "routine" that makes us "busy" ... yet not having the LIFE (or lifestyle) we dreamt of when starting out. Gaining the first client was a thrill....

Chris Gardener Chris Gardener
Marketing Strategy 3 min read
Testimonials - Turning The Bland into Useful

These questions will produce answers which are useful for your future clients. Those people will recognise "oh, that's me too - I'm experiencing that...

Chris Gardener Chris Gardener
Business 2 min read
How Do You Describe What You Do?

It can feel uncomfortable to say something that would make you stand out. It is easier to describe what you do so that someone understands it. This WI...

Chris Gardener Chris Gardener
Setting Goals 3 min read
How To Set Goals and Ensure You Stick to Them

There are common reasons for not meeting goals; we get distracted, other ideas and commitments became urgent and got in the way. Maybe this time, as w...

Chris Gardener Chris Gardener
business mentor 7 min read
How I Became A Business Coach

In a meeting this morning my client wanted to understand more about my background. It suddenly occurred to me I've never shared the backstory of why I...

Chris Gardener Chris Gardener
Business Strategy 2 min read
Are You Too Busy Working IN and Not ON the Business?

“I know I should be looking for new clients all the time, but I’m too busy working with the clients I already have.” That’s what Simon told me - does...

Chris Gardener Chris Gardener
Financial security 2 min read
Is More Clients REALLY What You Need?

When you get 'more clients', what do you want? Usually, it’s still 'more clients'. 'More clients' isn’t really what people want ... it’s the perceived...

Chris Gardener Chris Gardener
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