Building an audience that is relevant for the services and products you offer enables you to help more people. It’s a win-win for everyone.

Audience building sits at the heart of every successful business strategy. When it comes to business, and the desire to achieve financial security, fr...

When you think long-term by compounding your thoughts, you’ll set a path for that larger business goal and reach it.

Your business is a long-term venture, which is why investing every element of it is the only rational approach. If you’re too focused on EARNING, you’...

Perceived scarcity for in-demand products, events, or services is perhaps the greatest example of FOMO in action when it comes to sales tactics.

When dealing with imposter syndrome, it’s vitally important to keep in mind that others don’t find your work easy. You’ve practised it and do it every...

There’s one sure-fire way to get away from too much imposter syndrome in business (a little doesn’t hurt): self-confidence.

Have you tried to write your own elevator pitch? Difficult, isn’t it? Invariably, you’ll end up with an entire page of ramblings about why your busine...

This surprises some people, but most of us already undertake some form of expert positioning. By saying, “I don’t know everything, but I do know somet...

Why not use the first five minutes of your day doing the smart work that actually takes your business forward? What can you do in that 1% of time to g...

Let’s not beat around the bush: you’re either too busy looking for clients or too busy earning from your latest job to focus on cash flow management....

Did you hear about the Hawksmoor wine mix-up? One of the waiters at the restaurant’s Manchester branch served customers a £4,500 bottle of wine … by M...