If the outcome is the same (or better), why charge less? It makes NO sense. And if you’re feeling uncomfortable about this, bear in mind that you’re p...
In the knowledge economy, it is not time that’s highest rewarded - it is ideas & models most highly valued. Working hard is NOT required - just having...
When building an audience, it’s important to remember that people rarely buy on price. They’re far more likely to have their head turned by a specific...
That last tip is the most important. While your prospective customers are looking for a solution to their problem, they’re a star in their own right;...
Almost overnight, my reason for the business changed. The priority now was TIME. I didn't want to sacrifice money - but I had to figure out how to ear...
A value pricing strategy is exactly what you need. To create yours and develop a product or service which people want to buy, you need to start by def...
Financial freedom is something most of us want. But it can only come with long-term thinking, because that leads to strategic decisions that will earn...
Don’t think about how you can work the same under different and tricky circumstances. Change the way your business operates, from root to branch - res...
It’s time to increase your confidence and resilience in lockdown, because we’re all capable of it, and you can still discover financial security, no m...
For existing customers, you simply need to explain, confidently, and without any fluff. Make it clear that it’s just a ‘change’, rather than an ‘incre...