A customer’s decision to buy from you will depend on how much their issue, problem, or desire is affecting their life. You can’t trick them into buyin...
When you offer something your client wants, your job is no longer about selling; it’s to help them gain something for which they’ve already identified...
What do you need to earn in order to have financial security? Everyone has a different number, depending on their lifestyle, their needs, their ambiti...
A competitive advantage just needs to be a case of offering a solution that your competitors don't … because no matter how good or well known a compet...
It's not worth spending EQUAL amounts of time on the things that aren't as popular, aren't as lucrative, aren't as successful. All that will achieve i...
Financial freedom is needed to enable you to have the life of your dreams. To create financial freedom through your business you need two key elements...
It would be impossible to plan a route to a destination without knowing what that destination is. It is also impossible to achieve what you want or ne...
Transactional revenue needs a constant flow of new clients. Which means constant marketing, pitching, advertising. Recurring revenue is fundamentally...
The most powerful selling messages focus on the client. It's all about what the client is buying, and what they will gain from doing so and not an inw...
Yes, you're having to wait for your gratification … the benefits of those actions come at the end of those weeks, months, etc. But those actions have...